Case Studies
NLITX helps your business succeed through data-driven decision making, and sophisticated software and tools for advertising, reporting and channel management.
How NLITX Helped an Apparel Company Achieve Reducing their ACoS and Increasing Sales
Challenge: Before that apparel brand started working with NLITX they were advertising more than 200 products with very high ACoS.
Solution: In order to decrease ACoS figures, NLITX implemented a strategy of keyword selection and advanced bid management to bring ACoS down to 31% while maintaining a steady sales performance across the product catalog.
The Results
- 46% decrease in ACoS
- 107% increase in overall sales after 6 months
- Brand new brand store in 4 weeks
How NLITX Helped a Kitchenware Company Jumpstart Their Steady Sales with Targeted Ad Spend
Challenge: A kitchenware brand that offers premium quality equipment at affordable prices partnered up with NLITX to grow sales while staying under their target ACoS.
Solution: We grouped similar products in the correct set of campaigns and matched them to the relevant search terms. This way we determined what products would be displayed for specific searches therefore improved conversion rates. As sales figure doubled ACoS remained below the target levels.
The Results
- 81% increase in overall sales after 6 months
- 100% ACoS target range achievement
How NLITX Helped a Skincare Brand Achieve Reducing ACoS and Increasing Sales
Challenge: A skincare brand was going through some hardship for growing their ad sales. 6 months before working with us their ad sales revenue wasn’t growing much and it was very stagnant. After completing their free brand review, we identified some missed opportunities with their advertising campaigns.
Solution: NLITX built more efficient advertising campaigns and implemented coupons and promotions. We also optimized their listings with effective keywords and added A+ pages. NLITX also took care of pending account and catalog issues through direct communication with Amazon Seller support.
The Results
- 41% increase in all brand sales in less than 6 months
- 24% ACoS achieved
- Optimized their brand store in 4 weeks
How NLITX Helped to Overcome Stagnant Sales with Optimized Content and Efficient Advertising
Challenge: An accessories company had advertising campaigns that were running with high ACoS figures. They had 160+ products in their catalog but those were not optimized with the right keywords and they didn’t have any A+ content. Even though they were adding new items to their catalog their YoY growth was weak, with a poor growth strategy.
Solution: NLITX built more efficient advertising campaigns and implemented coupons and promotions. We also optimized their listings with effective keywords and added A+ pages. NLITX also took care of pending account and catalog issues through direct communication with Amazon Seller support.
The Results
- 36% increase in sales over same period last year
- 23% of sales from Advertising with 4:1 ROAS
- Optimized product catalog (160+ products)
- Activated 32 A+ pages in 6 weeks
